The Skinnys Bar website is particularly special to me because this was the first WordPress project that I’ve ever taken on for monetary payment as a freelancer. This was basically my first project as a Tampa internet marketing company representing as Take it Digital. I knew a lot about SEO, social media, and internet marketing while working for my previous employers, but I never actually built a full blown website for a local business. I was already heading in the right direction as a entrepreneur, because I finally found my first paying customer. The next mission now was to do a great job and make sure my client was happy with the final product. I knew that if I could pull this off, then I could replicate this process and do it again for other businesses while making some cash on the side.
The objective was to not only build a website with a bunch of targeted keyword phrases to drive traffic, but also influence website visitors to subscribe to their email newsletter and follow their social media channels. I knew this was important, because having a website visitor is useless unless there is a goal. A goal to build a brand and an audience that people will fall in love with. A goal to build a massive audience that this local restaurant/bar could re-market their events, products and services to while staying competitive in the saturated digital advertising world that we live in.
In the end, this project was a huge success and what became the birth of Take it Digital, LLC. Skinnys website today gets roughly 30-40 new double opt-in email subscribers every month as well as roughly 80-100 new organic Facebook followers.